Turkish Airlines (TK)
Because, as mentioned at the beginning of the article, there is no market that exists, so there is no competition. Mikelangelo 6
Entrepreneurship is a Calling
I particularly like the views that combine words, pictures and numbers. What does it mean to put your company in the center? Does that mean that it is targeting the intersection of these other markets? I doubt it, but overlapping ovals is the convention for a Venn diagram, so that is what comes to mind first. Is Zana the network that qualifies the resources and directs its customers to the appropriate ones?
If so, a network picture might be more effective. This is awesome, and very timely for me. Any chance you could turn us on to a tool to build the diagram? I built a petal diagram for my business after reading this article. I made mine as a 6 petal diagram using only standard powerpoint shapes. Adjusting colors, petals, size, etc is pretty simple. Like Liked by 3 people. To me it looks like a great way to show market potential and where customers will come from, rather than about competition.
Because, as mentioned at the beginning of the article, there is no market that exists, so there is no competition. Knowing the size of a market and its investment return potential always comes first. The typical marketing keys to this final part of the evaluation process are: In this final phase of the investment process, I personally would opt for classic quadrant analyses measuring and mapping all the variables — be it through multiple regression, conjoint, or some other model.
At the same time, I must say, these quantitative methods are expensive. Maybe some Google algorithm might help in this case. Altogether, it means writing a marketing plan that identifies all of the aforementioned; states clearly defined brand sales or market share objectives; the specifics strategies to achieve them; and tactics employed to facilitate execution of the total plan.
I have been involved with the Indian Start-up space over the past few years as an angel investor, speaker and writer. See this issue being faced by start-ups in India on a regular basis. Sorry, this is a market analysis segmentation, sizing,.. Furthermore, it confuses potential competitors with possible partners.
If your purpose is to analyze the competitive landscape, and to find the new category and unique value proposition, I suggest using a competitive mindshare map. It forces you to consider the value of your product in terms of the limited territory you can capture and hold in the mind of the prospect, relative to competitors.
Steve — I agree that most competition slides are hopeless. Instead, the customers entrepreneurs need Zana but are not currently served by other solutions. They are an island not reached by the competitors or poorly served by them. Competition for startups that are disrupting a large market is like getting into a crowded bar fight with the lights off.
It is not a pretty scene. It does not fit into quadrants or flowers. And, as in a bar fight, its not about categorizing brawlers, its about how you are going to beat the crap out of them. The petal diagram looks like a great way to convey market segments and potential competitors and partners to potential investors.
Once the numbers are placed on the diagram it may well suit investors, but I question whether the invested capital of other companies and the total available market value of an established market segment are relevant, if not misleading, to the startup. Those investors have a bright future in banking rather than venture capital. Actually any sensible investor would find huge value in such a visualization for its holistic positioning … but venture capitalists are looking more and more like they come from a different planet.
In this way, one can see the strengths and weaknesses of the Petal Diagram as well as the Trade-off Map reinvented Competitive Graph. Both my wife and 12 year-old daughter opined that the Petal Diagram looks simpler and fun.
It would be interesting to hear your perspective of the Petal Diagram vis-a-vis the Trade-off Map which is a reinvention of the classic Competitive Graph. Brilliant method of visualizing customer acquisition marketplace. Big thanks to Steve Blank for this clarifying tool. Our favorite aspect of this is that it honors what we know about innovation: It generally happens at the intersection of existing disciplines.
Steve — like the Petal Diagram approach — and the comments that your blog topic has drawn from savvy, respondents. We have seen responses from Industry sources and a variety of client relationships that range from: And…on and on — the rationale goes. All an avoidance — that eventually results in getting run over, by the bullet train — and sometimes not even realizing it.
Every company — no matter what stage — needs to take stock of competitive influences — and have an element of their Game Plan to cope with it — not just in the short-term or reactively, as a key element of their Corporate Development. Ed Hawkeye Hennessy Author: Another petal, as it were. And at that, the whole presentation is extremely clear and very convincing.
Question in terms of the petals, could you weight the size of the petals by the size of the market or is it taking it too far?
Not a direct answer to your question, but NDepend is a good tool to get a ft view of a codebase, and it enables you to drill down into the relationships between classes and many other features. You mean something like this: Not to be a stuck record, but if I get it running and pause it a few times, and each time capture the call stack, that gives me a real good picture of the call structure that accounts for the most time.
The project is a C Windows application. Mikelangelo 6 If you're searching, try the more common name "call graph.
Either way, what you're looking for is never called a "call stack. Here is a CodeProject article that might point you in the right direction: Andrew Hare k 53 I am one of the developers of the tool For that you just need to export to the graph the result of a CQLinq code query: Patrick from NDepend team Mitch Wheat k 35 Sign up or log in Sign up using Google.
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